PI2KL

Essential oil is one of Indonesia’s commodities that can be developed into various products, one of which is perfume products. Perfume products made from essential oils are safer for the body than perfumes that use synthetic fragrances. Perfumes made from synthetic fragrances will endanger health because they contain neurotoxins that are carcinogenic and can cause cancer. Perfume has the benefit of providing a fragrant aroma for the body. Perfume containing essential oils can provide an aromatherapy effect that can relax and help the body be physically and mentally healthy. Perfume derived from essential oils can affect the emotions and mood of the wearer.

Molecules derived from perfumes containing essential oils can enter the nose and bloodstream. The molecules will enter the hypothalamus gland and go to the pituitary gland and stimulate the release of neurotransmitters. The release of serotonin, adrenaline, excitocin and endorphins can affect an individual’s psychology such as pleasure, anxiety, hunger, and sexual desire. Scent also has the ability to stimulate a person’s memories related to romantic events of each couple. The scent is used as a medium in recalling memories that have existed and has full control to convey messages to the brain and heart, so this fragrance can be used to restore the mood of each couple.

“The perfume that we use everyday can provide its own memories for people who smell the aroma or evoke our memories of that person through aroma, this is called memory recall. Memory recall of good memories with a partner can increase the harmony of the couple,” said Dewi Aurora Angelia (Rora).

Scent has an important role in communication events because it involves various things such as tastes, memories, and interests. Scent has the potential to invoke memories or romantic events with your partner. The fragrant aroma of perfume accompanied by a relaxing and calming effect on the body because it contains essential oils is very good to use to strengthen couple harmony.

Purple is a parfume couple product innovated by PKM-K IPB University led by Dewi Aurora Angelia and four other members namely Erlina Tri Wulandari, Kharisma Rinandyta, Yulianita Nuraini and Akbar Maulana, and accompanied by Dr. Sayfitri Hidayati, S.Hut, M.Si as the supervisor. Purple is specially designed for couples, because in one Purple box there are two bottles of perfume with different scents in each bottle. In one Purple box there are perfumes with special male scents and special female scents. Purple is made from natural ingredients, namely kenanga (Cananga Odorata) and nutmeg (Myristica fragrans). Kenanga essential oil is the base note in the women’s perfume and nutmeg essential oils are the base note in the men’s perfume. The men’s perfume has a fresh peppermint scent and the women’s perfume has a soothing musky floral scent. Purple is classified as an eau de toilette which has a fragrance longevity of 2-3 hours. One box of Purple is sold at Rp50,000 with a size of 15 ml in each bottle.

 “We hope that with this Purple product, it can help all couples in improving harmony and creating beautiful memories that are very memorable in the love journey of Purple users. The romantic events of each couple will be remembered clearly in the mind with the help of the fragrance of kenanga and nutmeg from Purple products,” said Dewi Aurora Angelia (Rora).